spook of the ozarks

unapologetic liberal

Tuesday, March 07, 2006

March Madness on Demand

This looks promising:

CBS wants to inject a little madness into online media.
The TV network plans to make all early-round games from the NCAA basketball tournament, known as March Madness, available for free on the Internet. When the tournament tips off March 16, it will mark the first time a major broadcaster has shifted such an important programming franchise onto the Internet without charging a subscription fee.
The March Madness on Demand service will black out local games — plus the final three rounds of the tournament, when only one game is played at a time — to avoid direct competition with CBS affiliates.
Broadband capacity will limit the web audience to a few hundred thousand viewers at a time.


That last part may turn out to be the rub. In any case, we're signed up, and it seems to work well. Register here. It seems like there's always a close game somewhere and the local affiliate won't cut away from a blowout featuring, say, Oklahoma State.

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