'He hates everything'

In a post on how reporters get played, Josh writes this:

Actually, 'easy marks' probably isn't the best word for it. Since it's not that they're naive or easily taken in. It's more like the Mikey kid in the old Life cereal commercials: They'll eat anything. More to the point, they'll launder the oppo research into print with the spin, deceptive ordering or suppression of key facts intact.

You see this all the time. But that's not what they said in the commercial. What they said was, "Let's get Mikey. He won't eat it. He hates everything." How that got turned into "he'll eat anything" is a mystery.