We'll pretend we're Max

With this item that has an Arkansas angle:

LITTLE ROCK (AP) -- The Arkansas Teacher Retirement System doesn't encourage its members to call phone sex lines. But that changed this week, thanks to a typo.
The retirement system sent out letters to retirees and active teachers explaining how to name beneficiaries in the event of their death, said David Malone, the association's executive director.
Some of the pages in the letter listed the correct toll-free number associated with the program, he said. But one page listed a toll-free number that brought callers to a recording of a seductive woman's voice.
"Hi, baby! Do you want to massage my feet or suck my toes?" the woman asks.

This is what's known in the trade as a back-in lede, and not a very good one at that.