Damage control

Froomkin rounds it up in the Post:

President Bush somehow missed the significance of what was happening on the Gulf Coast last week as he and his political guru, Karl Rove, flitted between Texas and California and, finally, Washington.
But now, facing what is clearly a full-scale political disaster, Rove and a handful of other masterful political operatives have gone into overdrive. They are back in campaign mode.
This campaign is to salvage Bush's reputation.
Like previous Rove operations, it calls for multiple appearances by the president in controlled environments in which he can appear leader-like. It calls for extensive use of Air Force One and a massive deployment of spinners.
It doesn't necessarily include any change in policy. It certainly doesn't include any admission of error.
It utilizes the classic Rovian tactic of attacking critics rather than defending against their criticism -- and of throwing up chaff to muddle the issue and throw the press off the scent.
It calls for public expressions of outrage over the politicization of the issue and of those who would play the "blame game." While at the same time, it is utterly political in nature and heavily reliant on shifting the blame elsewhere.